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PROBLOGGING: MAKING MONEY FROM BLOGS A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following: · Straight texts · Photographs or images (photoblog) · Video (videoblog) · Audio files (audioblog) · Hyperlinks Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes: · Online journal or a web diary · Content managament system · Online publishing platform A typical blog has the following components: · Post date -the date and time of the blog entry · Category - the category that the blog belongs to · Title - the title of the blog · Main body - the main content of the blog · RSS and trackback - links the blog back from other sites · Comments - commentaries that are added by readers · Permalinks - the URL of the full article · Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks). There are numerous types of blogs. Some of them are the following: 1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning). 2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends. 3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information. 4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases. 5. Literary blog - also known as litblog. 6. Travel blog - with focus on a traveler's stories on a particular journey. 7. Research blog - on academic issues such as research notes. 8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'. 9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network. 10. Religious blog - on religious topics 11. Educational blog - on educational applications, usually written by students and teachers. 12. Collaborative or collective blog - a specific topic written by a group of people. 13. Directory blog - contains a collection of numerous web sites. 14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work. 15. Personification blog - focus on non-human being or objects (such as dogs). 16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'. Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog. Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types: · Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about. · Business bloggers - people who focus on promoting products and services. · Organizational bloggers - people who focus on internal or external communication in an organization or a community. · Professional bloggers - people who are hired or paid to do blogging. Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger). Below are just some of the many money-making opportunities for probloggers: · Advertising programs · RSS advertising · Sponsorship · Affiliate Programs · Digital assets · Blog network writing gigs · Business blog writing gigs · Non blogging writing gigs · Donations · Flipping blogs · Merchandising · Consulting and speaking The following are a few things that you need to consider if you want to be successful in problogging: 1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision. 2. Know your audience. Targeting a specific audience or group is a key to building a readership. 3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic. 4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging). 5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read. Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.
10 Ways To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites. The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site. 1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages. 2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook. 3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines. 4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it. 5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives. 6. Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site. 7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy. 8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad. 9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top. 10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.
5 Things To Consider When Publishing A Newsletter Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project. With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services. Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future. If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site. In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter. 1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff. Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests. 2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here. 3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way. 4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase. 5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
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